Consumers could buy 1970 model year Mopars painted in some pretty funny
High Impact colors, such as this “Plum Crazy” Dodge Charger R/T.
The year was 1969. Somewhere, somehow in planning for the 1970 model year cars, the automotive industry got a sense of humor. This resulted in the best car paint color names of all time.
Chrysler Corp was first out of the gate with its High Impact colors for models such as the Charger, Challenger, ’Cuda, and Road Runner. Ford was right behind with its list of optional paint for such masterpieces as the then all-new Maverick. Although the actual paint shades were nothing too remarkable, the names might have been the most creative things ever to come out of Michigan.
For instance, 1970 Dodge High Impact Colors included:
Plymouth got mostly the same colors with different names:
Sassy Grass Green
As cute as Mopar’s High Impact Colors were, Ford one-upped them on names for its 1970 poly-paint colors:
Bring ‘Em Back Olive
Three Putt Green
Last Stand Custard
There She Blue
Good Clean Fawn
Counter Revolutionary Red
Paint Names You’ll Never See:
With these great paint names in mind, the staff here at The Four Wheel Drift has dreamed-up the worst paint names that could ever be printed in a brochure or on a window sticker…
In the Buff
Once You Go Black
Popper Cherry Red
Pierced Naval Orange
High Whore Silver
Augusta National Country Club Membership White
Almost Celibate Cardinal
Camel Topaz Two Tone
What a Maroon
I Cannot Tell A Lilac
Sue ‘Em Vermillion
A Postscript – The Paint Color Nickname Hall of Fame:
From the files of “things we wished we thought of,” in 1970 the Chrysler Corp-supported Plymouth Superbird of Charlie Glotzbach started running NASCAR’s Gran National circuit painted in the factory color Plum Crazy. A creative journalist, however, gave the color a nickname that stuck with the media for years: “Statutory Grape.”
What are the chances that in its all-things-retro craze, DaimlerChrysler offers the new Hemi Challenger due out next year in this shade?