Car and Light Truck Retail Sales Results For First Half Of 2010

The most recent data allows us to see just how well each of the manufacturers are doing this year selling vehicles. While it hasn’t been a great year so far for automotive manufacturers, it certainly could have been much worse, because the totals are outpacing 2009’s dismal results.

There are no surprises here. Toyota is still feeling the effects of its knuckleheaded problem response model. Volvo and Saab are both reeling from corporate ownership issues. Porsche finally is realizing that there’s a limited number of people interested in its Cayenne SUV. As for the revolutionary Smart car, it appears consumers have finally come to the same conclusion I did years ago: it’s an image vehicle rather than a serious automotive product for the American market.

Joe Isuzu is dead… and if Mitsubishi doesn’t pick things up pronto, they’ll be next!

Jan-June 2010 U.S. Retail Sales Scorecard
2010 YTD 2009 YTD %change

General Motors Corp. 1,076,993 942,132 14.3%
Total Cars . . . . . . . . . . . . . . . . . . . . . . 424,207 398,679 6.4%
Total Light Trucks . . . . . . . . . . . . . . . 652,786 543,453 20.1%

Ford Motor Company 981,352 773,242 26.9%
Total Cars . . . . . . . . . . . . . . . . . . . . . . . .369,730 298,694 23.8%
Total Light Trucks . . . . . . . . . . . . . . . . . . 611,622 474,548 28.9%
Volvo. . . . . . . . . . . . . . . . . . 28,206 29,746 -5.2%

Toyota Motor Sales U.S.A. Inc. 846,542 770,449 9.9%
Total Cars . . . . . . . . . . . . . . . . . . . . . . . . 497,410 471,529 5.5%
Total Light Trucks . . . . . . . . . . . . . . . . . . 349,132 298,920 16.8%

American Honda Motor Co. Inc. 593,909 530,778 11.9%
Total Cars . . . . . . . . . . . . . . . . . . . . . . . . 347,499 319,962 8.6%
Total Light Trucks . . . . . . . . . . . . . . . . . . 246,410 210,816 16.9%

Chrysler LLC 527,219 471,197 11.9%
Total Cars . . . . . . . . . . . . . . . . . . . . . . . . 157,849 107,199 47.2%
Total Light Trucks . . . . . . . . . . . . . . . . . . 369,370 363,998 1.5%

Nissan North America Inc. 440,332 347,744 26.6%
Total Cars . . . . . . . . . . . . . . . . . . . . . . . . 299,909 224,992 33.3%
Total Light Trucks . . . . . . . . . . . . . . . . . . 140,423 122,752 14.4%

Hyundai Motor America 255,782 204,686 25.0%
Total Cars . . . . . . . . . . . . . . . . . . . . . . . . 188,363 153,548 22.7%
Total Light Trucks . . . . . . . . . . . . . . . .. . . 67,419 51,138 31.8%

Volkswagen Group of America Inc. 175,272 135,710 29.2%
Audi . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48,440 37,845 28.0%
Volkswagen. . . . . . . . . . . . . . . . . . . . . . . 126,012 97,008 29.9%
Bentley . . . . . . . . . . . . . . . . . . . . . . . . 688 657 4.7%
Lamborghini . . . . . . . . . . . . . . . . . . . . . . . 132 200 -34.0%

Kia Motors America Inc. 170,070 147,404 15.4%
Total Cars . . . . . . . . . . . . . . . . . . . . . . . 91,885 78,255 17.4%
Total Light Trucks . . . . . . . . . . . . . . . . . . 78,185 69,149 13.1%

Subaru of America Inc. 125,960 93,306 35.0%
Total Cars . . . . . . . . . . . . . . . . . . . . . . . . 81,714 53,711 52.1%
Total Light Trucks . . . . . . . . . . . . . . . . . . . 44,246 39,595 11.7%

BMW of North America Inc. 121,777 114,633 6.2%
BMW . . . . . . . . . . . . . . . . . . . . . . . . . . .. 100,632 93,563 7.6%
Mini . . . . . . . . . . . . . . . . . . . . . . . . . 20,953 20,885 0.3%
Rolls Royce . . . . . . . . . . . . . . . . . . . . . . .. 192 185 3.8%

Mazda Motor of America Inc. 115,719 100,381 15.3%
Total Cars . . . . . . . . . . . . . . . . . . . . . . . 78,417 68,582 14.3%
Total Light Trucks . . . . . . . . . . . . . . . . . . . 37,302 31,799 17.3%

Daimler AG 110,354 94,159 17.2%
Mercedes-Benz . . . . . . . . . . . . . . . . . . . . 106,972 85,565 25.0%
Maybach. . . . . . . . . . . . . . . . . . . . 33 27 22.2%
Smart. . . . . . . . . . . . . . . . . . . . 3,349 8,567 -60.9%

Mitsubishi Motors N. A., Inc. 26,490 26,467 0.1%
Total Cars . . . . . . . . . . . . . . . . . . . . . . . . 18,243 18,580 -1.8%
Total Light Trucks . . . . . . . . . . . . . . . . . . . 8,247 7,887 4.6%

Jaguar Land Rover N.A. LLC 20,815 18,186 14.5%
Jaguar. . . . . . . . . . . . . . . . . . 5,851 6,134 -4.6%
Land Rover. . . . . . . . . . . . . . 14,964 12,052 24.2%

American Suzuki Motor Corp. 11,549 22,408 -48.5%
Total Cars . . . . . . . . . . . . . . . . . . . . . . . . . 2,420 3,524 -31.3%
Total Light Trucks . . . . . . . . . . . . . . . . . . . 9,129 18,884 -51.7%

Porsche Cars N.A. Inc. 10,984 9,659 13.7%
Total Cars . . . . . . . . . . . . . . . . . . . . . . . . . 8,379 5,320 57.5%
Total Light Trucks . . . . . . . . . . . . . . . . . . . 2,605 4,339 -40.0%

Saab Cars North America, Inc. . . . . . . . . . . . . . .1,346 5,386 -75.0%
Total Cars . . . . . . . . . . . . . . . . . . . . . . . . . 1,259 3,851 -67.3%
Total Light Trucks . . . . . . . . . . . . . . . . . . . 87 1,535 -94.3%

Maserati of N.A. Inc. 912 594 53.5%

Ferrari of N.A. Inc. (estimated) 646 595 8.6%

Isuzu Motors America Inc. 0 165 -100.0%

PASSENGER CARS 2,887,961 2,483,627 16.3%
LIGHT TRUCKS 2,726,062 2,325,654 17.2%
TOTAL LIGHT VEHICLE SALES 5,614,023 4,809,281 16.7%