With the economy in the smelliest of train station crappers, hundreds of thousands of used and classic vehicles have flooded web sites like Craigslist and eBay. While these sites have made listing a car for sale so easy that the dumber brother of the guy who copied off George Bush at Yale could do it, unfortunately, these sites don’t explain the critical information each listing needs to call potential buyers to action.
For the benefit of both sellers and buyers, we at The Four Wheel Drift present “Sammy’s Unofficial Template for Listing a Car or Truck for Sale on Craigslist (or other site)”.
STEP 1: WHAT, SPECIFICALLY, ARE YOU SELLING?
Crazy as it might seem, you actually need to tell people what you’re offering for sale. These are all essential pieces of information:
- Model year of the car – This is on the title and registration. If the car is a classic car, make sure that the year on the title matches the date code on the car’s data plate. (Most car VINs can be decoded to establish the date of manufacture.)
- Make of the vehicle – Chevrolet, Ford, Dodge, Hummer, Hupmobile, Porsche, Dort, Crit, Steyr… For searching purposes, if you’re selling a Chevrolet, it’s not a bad idea to also include “Chevy” and “Chevie” in the listing. For most cars it should be absolutely obvious what make it is, however, for that wildly modified hot rod that remained in your garage after you kicked the cheating bastard out, simply look on the registration or title for the manufacturer of record.
- Model – Just saying it’s a Mercedes, ’67 Chevy or ’30 Cadillac isn’t enough. (There were no less than 113 officially produced model and body styles for a 1930 Cadillac!) You need to list which specific model it is.
The model name is usually evident (like Toyota Camry, Honda Accord, MG MGB), but it can get tricky for cars built before WWII. For instance, in 1936 Cadillac offered four different series of “Fleetwood” models corresponding with three available wheelbases. Make sure that you always include the series number with the model, such as “Series 85 Fleetwood” to avoid confusion. Any model or series number usually appears on the registration/commission plate on the engine firewall.
- Trim-level sub-designation – Models often have an additional sub-designation to differentiate equipment levels. Don’t just say it’s a Chevelle if it’s a more desirable Chevelle Malibu. If it’s a Toyota Avalon, is it an XL, Touring or Limited? This is also the time to indicate if the vehicle has an all-wheel or four-wheel-drive option.
- Body style – Don’t make the reader guess whether it’s a sedan, coupe, wagon, convertible, crew-cab, long bed, step-side… For cars before the 1970s, ensure you get the specific body style name correct, because it can be misleading. Taking the 1936 Cadillac as an example again, there were 21 different body styles of coupes, sedans and convertibles. In the 1950s and 1960s some manufacturers offered coupes and sedans, but also hardtop versions of both with no pillar to hold the side windows. The bottom line is to look for the VIN or commission plate on the firewall or body tag on the driver’s door and use a Google search to find how to establish via your VIN or body code that you are describing the vehicle’s body the same way the factory did (like sedanette, club coupe, club sedan, formal sedan, two-door sedan, phaetons, Victoria, town sedan, roadster…)
- Engine – For most cars with multiple engine options, just indicating the number of cylinders will suffice. If the car you are selling was offered with multiple displacements and/or states of tune, such as a 1969 Corvette, list the important details (350ci or 427 ci V8 delivering 300, 350, 390, 400, or 435 hp?)
- Transmission – For cars that offer optional transmissions: automatic, 3spd, 4spd, 5spd, 6spd manual, and list if the gear-change is steering column or floor-mounted for older vehicles.
- Interior – Leather, cloth, bucket seats or bench.
- Options – You don’t need to list every last option, but it’s important to list larger and more important equipment packages. Certain vehicles are more valuable with specific options, such as a truck with towing package, luxury car with heated/ventilated seats, BMW with Sport Package, British roadsters with wire wheels and/or Laycock overdrive.
STEP 2: WHAT IS THE CONDITION OF THE VEHICLE?
You should always look at your own vehicle with a seller-calibrated eye. Intentionally misrepresenting the vehicle might be against the law, but unintentionally misrepresenting it is also bad, as it wastes the potential buyer’s time and money.
Don’t expect to get calls or reasonable offers without listing a price. Research what the value of your car is and set a realistic price. Don’t forget that asking prices of cars on Craigslist are just asking prices, not selling prices. Go on eBay and see what similar cars are actually bid to. The more you ask, the longer it takes to sell — and if you ask too much, people simply won’t call.
Don’t forget to explain where the car is located, because if you leave it blank, people will think it’s a scam. If you live in a small town that the city folks have never heard of, explain how far away you are from the nearest big town.
Include your email address and maybe even a phone number.
This is one of the most important parts of the listing! Take pictures outside in daylight. The most important shots are front ¾-view, rear ¾ view (showing the other side), interior, and engine. It’s also good to take detail shots of wheel wells, undercarriage, trunk floor, door bottoms and other areas so that you can email these to people when they inevitably ask.
People, people, people… please check your spelling! The chances of getting your asking price for your car if you misspell the make (Alpha Romero instead of Alfa Romeo), model (Camero instead of Camaro), body style (convertable instead of convertible), or important items (bumber instead of bumper), are Slim Whitman-to-nun chucks.
It might seem like a crazy suggestion after all of this, but be concise! Use bullet points and stay away from long narratives. If the car was only available with a single transmission, don’t waste space with the number of gears or if it has a manual shift mode.
The bottom line: be honest, direct and accurate.