Toyoda Talks to Congress

Mr. Toyoda of Toyota is speaking in a Congressional hearing right now. He did what seemingly no other company head testifying in front of Congress has ever done: accept responsibility and apologize. The Members of the Congressional Committee almost don’t know what to do with themselves, since they’re used to typical corporate legal talk and skirting admissions of guilt.

Most importantly, Toyota committed on record to start sharing problem reporting data collected via dealer networks and consumer telephone lines with the NHTSA, which would make it the first auto company to do so.

  • Mr. Toyoda read his opening remarks in English, but has used a translator for questions and answers.
  • Mr. Yoshimi Inaba, COO and head of Toyota NA has been responding to questions in English. He bears a striking physical and vocal similarity to George “Lt. Sulu” Takei.
  • Both Republicans and Democrats have asked some interesting questions of Toyota representatives, as well as Transportation Secretary Ray LaHood. Dems and GOP can’t agree on much, but they seem to be in agreement that having no real standards for how a car gets recalled isn’t great and gives credence to conspiracy theorists who actually do believe that GM and Ford get off easier than Toyota.
  • The huge exception is Eleanor Holmes Norton, Representative from D.C., who continues to a) show a complete lack of understanding of cars and the industry, b) keeps hinting that the best course of action is more laws, regluations and requirements (for black boxes, etc…) and c) even demanded to know if her own personal Toyota Camry Hybrid “would EVER be recalled” after complaining that she bought the car reluctantly, because the Americans didn’t produce hybrids. When Mr. Inaba responded that her car is American, being built in America with largely American-sourced parts, EHN responded with “so you’re saying it’s the American’s fault?” She couldn’t understand that Mr. Inaba was simply saying that she bought an American car — more American than many so-called American cars, but EHN couldn’t grasp the concept, instead believing that Mr. Toyoda and Mr. Inaba were skirting blame. Thank god she has no vote!!!
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