I’m going to throw a Flintstone wooly mammoth-sized bone to the conspiracy theorists out there. It is possible that Toyota’s recent problems are rooted in a plot by the US government to recoup its investment in GM and spur job growth in other American factories related to domestic auto production?
Simply put, America has a lot riding on the success of GM and Ford. For starters, there’s the bailout cash thrown at GM. (Hey, what’s five or ten billion dollars between friends?) Then there are the hundreds of thousands of jobs directly related to auto production…and millions indirectly linked.
Of course, one cannot discount the ego factor. In a country where American Exceptionalism is a religion (albeit, usually by the most world-average examples of our society), the fact that Toyota was the best selling brand has the flag-waving Camaro-driving masses (who don’t realize the all-American Camaro has long been built in Canada) close to total cardiac arrest.
So one must ask: what is the easiest way to stimulate GM and Ford’s sales, creating more jobs to meet higher demand, and allowing GM to repay its loans from the government? The answer seems to be: take out number one Toyota.
“Attack your competitor’s largest strength” is right from the Karl Rove playbook. In Toyota’s case, its sales are based on a long-standing reputation for quality. Unlike Ford and GM, which can only advertise their own individual wins in quality surveys, good old Uncle Sam can annihilate a reputation with one good press conference. After all, the regulators at the National Highway Traffic Safety Administration can put into doubt everything you’ve believed about a vehicle and the company that produced it by issuing a well publicized recall with some additional words about a possible cover-up.
Over 400 million vehicles have been the subject of automotive recalls since 1966. That’s an average of almost 9.1 million recalled vehicles every single year. There are about four million Toyotas involved in recalls right now, and that number could climb if the Corolla is recalled. Keep in mind, though, that over 14 million Fords were recalled for faulty cruise control units that could literally catch fire with the vehicle inactive in a garage and burn down a house while the owners slept.
While the Ford recall (as well as the Ford Explorer/Firestone tire one) were top news for a while, neither had the government calling into question the automaker’s business practices in a similar way to the current Toyota recall. Indeed, for a fairly limited number of reported issues, the company’s best-selling products have been tainted. Basically, the only Toyotas of mass interest not on the list are the Sienna minivan and the company’s Tundra and Tacoma trucks.
Kill number one, make Ford and GM leaders again and promote American financial interest. Sounds plausible, huh?
Actually, conspiracy theorists and anti-government types — maybe it’s just that Toyota has been producing cut-cornered products for years and it has taken America decades to cut through the marketing to realize that Toyota is really no better than Ford, GM, Chrysler, Honda, Hyundai, or Nissan. Tell people enough times that something is high quality, and even when it isn’t working right, the owners will ignore the issue and maintain the illusion. Perception is exactly how JD Powers surveys for initial and long-term vehicle quality can time-and-time-again find huge differences between nearly identical badge-engineered vehicles from different brands.
At least Toyota can rest peacefully knowing that whether its quality issues are real or a government conspiracy, people have been buying Land Rovers and VWs for over a half-century, and they’ve always been made like crap.