The unholy offspring of a Fiat buyout of Chrysler

The world is already buzzing at the possibility that Fiat will buy out Chrysler. In actuality, Fiat already owns 35-percent of Chrysler (bought with the payoff money it received from General Motors), but the chances of the company taking a full majority position are Slim Whitman-to-nun chucks.

It did get me thinking, though, about all the wonderful things a Fiat-Chrysler merger would bring……

  • Thousands of jobs for local mechanics: What do you get when you combine the member of the Big Three that always runs dead last in quality with the automaker that, if it weren’t for Land Rover, would usually be last in quality world-wide? Busy dealership service businesses in need of every available mechanic to keep up with demand.
  • Abarth Viper: If Abarth could turn a lowly Fiat 500 into a wicked firebreathing Zagato Double Bubble race-winner, just imagine what the Fiat-owned tuning company could do with a V10 with over ten-times the displacement! One question, though…I wonder how they’ll get that V10 to fit behind the Viper’s trunk?
  • Style to the style-challenged: When one considers that the Chrysler/Dodge/Jeep product lines are riddled with more vehicles whacked with the world’s most effective ugly stick, it becomes clear that only the Italians are capable of visually un-f***ing the likes of the Caliber, Sebring, Commander, and Nitro.
  • Capturing the coveted “Retro” segment: The Big Three have been going toe-to-toe trying to capture what was perceived to be a huge market for retro vehicles. The 2005 Ford Mustang started the trend with lower sales than previous non-retro ponies. The Camaro and the Challenger, like the Challenger of 1970, hit the market in a terrible climate for such cars, which should provide little opportunity for success. What Fiat can provide to Chrysler dealers is a true retro car in its 500 – an undersized car totally unknown to the core demographic that will be totally modified, hence grossly compromised at huge cost to meet US regulations, requiring that it be sold at a price far higher than better and more reliable domestics, so in the end only that weird electrical engineer at the end of the street and that “unique” at the downtown librarian will buy ‘em. Sounds like the 1970s all over again.
  • The Hemi class at Concorso Italiano: It’s just a matter of time before a bunch of NASCAR-lovin’ gearheads file a class action lawsuit to get their SRT8s onto the show field at every major Italian concours in America.
  • The new Magnum-500: Then- a type of wheel found on Scat Pack Mopars. Now: buy a Fiat 500 and get a new, but still unsold 2007 Dodge Magnum wagon free.
  • Dodge Ferrari of Scranton: If Dodge is Chrysler’s performance division and Ferrari is Fiat’s, then it would make sense to combine (for the sake of economies of scale, of course) Dodge and Ferrari dealerships. Craftsman Truck guys to the left of ya, F1 zealots to the right!
  • And what should be the ace-in-the-hole to solidify a go-ahead for the merger deal: the ability to recreate for a new generation the greatest car in the history of the world: The 2011 Chrysler-Maserati TC.
  • Leave a Reply

    Fill in your details below or click an icon to log in: Logo

    You are commenting using your account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s

    %d bloggers like this: