GM’s Lithium Ion Hybrid Announcement — Days Late and Dollars Short

As a follow-up to yesterday’s story about Mercedes’ new Lithium Ion battery technology going into hybrids, we have today’s release from GM announcing that they will also utilize the new batteries in 2010 models.

High-volume system will debut in North America in 2010, and then expand globally
Hitachi to supply new lithium-ion battery
Cost-effective technology to improve fuel economy by up to 20 percent

GENEVA – As another key element in its overall global strategy to improve fuel economy and reduce oil consumption and CO2 emissions, General Motors Chairman Rick Wagoner announced today that GM will introduce a second-generation version of the GM Hybrid System with a new, more powerful lithium-ion battery.

It seems that GM is always days late and dollars short with both announcements and products. It is admirable that GM will quickly embrace the technology, but for the life of us, we cannot understand why a company of such influence couldn’t find a way to scoop Mercedes, which also upped the ante by announcing plans to produce a diesel-electric hybrid in the same time frame as GM’s gas-electric.

Like the Camaro to the Mustang, (which will debut right in time for the retro look to die, and the muscle car craze to wane,) GM is again late to the party…maybe because they’re playing with a few billion dollars short.

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