Auto Brand Sales 2006 Comparison

The 2006 sales season is over…and needless to say that there are some clear winners and losers.  Most companies have reported sales/production, so we felt it would be fun to compare the numbers in a long list.

The following figures were from press releases delivered to us by each company.  They represent the number of units produced and sent to dealers, so many of these vehicles are sitting on dealer lots with factory incentives to motivate actual customers to buy them.

Toyota, BMW, Audi and Porsche are all still living case studies on competing and winning in their respective segments.  On the other hand, Ford, GM and Nissan are showing how being saddled with too many mediocre products results in falling further behind.  The great surprise — the fall of Acura and Infiniti.  Maybe their large sedans aren’t large enough, while small sedans and coupes aren’t small and sporty enough to compete with BMW and Mercedes?

Meanwhile the Koreans just keep on inching along.

Consumers are smart.  They’re buying quality products that deliver substance and style.  Retro is out — quality, reliability, future-looking utility and performance are all in.

So without further comments: the figures! (We apologize for the horrible formatting, no matter what we do, the site’s editor changes it, making it hard to read!)



Sales By
Brand 
2006 2005 Change %
Mercury 180,848 195,949 -7.7
Lincoln 120,476 123,207 -2.2
Jaguar 20,683 30,424 -32
Volvo 115,807 123,587 -6.3
Land Rover 47,774 46,175 3.5
GENERAL
MOTORS
Vehicle
Total
4,124,645 4,517,730 -8.7
Car Total 1,625,376 1,751,921 -7.2
Truck Total 2,499,269 2,765,809 -9.6
Light Truck Total 2,439,965 2,702,464 -9.7
Buick 240,657 282,288 -14.7
Cadillac 227,014 235,002 -3.4
Chevrolet 2,415,428 2,669,932 -9.5
GMC 481,222 566,322 -15
HUMMER 71,524 56,727 26.1
Oldsmobile 96 1,866 -94.9
Other – Isuzu 15,751 15,787 -0.2
Pontiac 410,229 437,806 -6.3
Saab 36,349 38,343 -5.2
Saturn 226,375 213,657 6
CHRYSLER BRAND 604,874 649,293 -7%
JEEP BRAND 460,052 476,532 -3%
DODGE BRAND 1,077,579 1,179,008 -8%
TOTAL
CHRYSLER GROUP
2,142,505 2,304,833 -7%
         
TOTAL CG CAR
510,234 526,823 -3%
         
TOTAL CG TRUCK
1,632,271 1,778,010 -8%
Mitsubishi 109,960 113361 -3%
Nissan
Divison Total
898,103 940,269 -4.2
– Total Car  466,821 477,564 -1.9
-Total Truck 431,282 462,705 -6.5
Infiniti
Division Total
121,146 136,401 -10.9
Total Car  86,796 94,901 -8.2
– Total Truck  11,694 41,500 -17.0
Subaru 200,703 196,002 2.40%
TOTAL TOYOTA DIV. PASS.
CAR
1,275,119  1,138,130  12.4
TOTAL LEXUS PASS. CAR 183,037  151,226  21.4 
TOTAL TOYOTA PASS. CAR 1,458,156  1,289,356  13.5
TOTAL SUV 478,843  362,530  32.5
TOTAL LEXUS LIGHT TRUCK 139,397  151,669  -7.8 
TOTAL TOYOTA LIGHT TRUCK 1,084,368  970,939  12.0 
TOTAL TOYOTA DIV. 2,220,090  1,957,400  13.8 
TOTAL LEXUS 322,434  302,895  6.8 
TOTAL TOYOTA 2,542,524  2,260,295  12.9
Honda
     
Honda Total Car Sales 
706,012  686,160  3.2% 
      Honda Total
Truck Sales
602,123  566,702  6.6% 
HONDA 1308135 1252862 4.40%
      Acura Total Car
Sales
137,938  151,662  -8.8% 
      Acura Total
Truck Sales
63,285  57,948  9.6% 
ACURA 201223 219610 -8%
Hyundai 455,520 455,012 0.11%
Kia 294,302 275,851 7%
Mercedes Car Group 

1,260,600 1,221,000 3.2 of which Mercedes-Benz* 1,148,500 1,078,000 6.5 Porsche
North America
36,095 33,859 7%
Volkswagen of America 235,140 224,195 4.9%
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