C7 Corvette will debut January 13, 2013. Logo unveiled today. Hats and shirts certainly coming soon to a dealership near you.

Here’s the official seventh-gen Corvette Logo courtesy of General Motors

General Motors announced that the seventh-generation Corvette will be unveiled on January 13, 2013 in Detroit, from where according to Chrysler, cars are imported . GM also took the opportunity to release the new Corvette logo, which like the car, looks a heck of a lot like the one it replaced. Releasing the logo now ensures that the General will profit immediately from licensing rights as the logo is stiched and silk-screened on a bunch of Chinese-made swag destined for dealer parts and accessory counters and third-party catalog sales entities.

So what will we see in January? Something evolutionary, rather revolutionary. Did anyone really think that the mid-engined Corvette promised to us since 1971 would actually appear in 2013? Certainly nobody with a basic understanding of the automotive industry.

The public can also count on a lighter, more advanced car with higher test loop MPG ratings, as well as fit and finish and an interior that GM and all magazines will claim are of significant higher quality to meet the Corvette’s standing as a “world-class sports car”…but of course, those claims will evaporate a year later when all the same journalists who touted the better interior materials and fit in their first reviews on the 2013 Corvette come back and bash the cheap interior parts and flimsy seats in their head-to-head comparos against the Porsche 911 and BMW M3. Like Mitt Romney and John Kerry, journalists have a distinguished history of “being for it before they were against it” when it comes to Corvette build quality and interior materials.

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