The 2006 sales season is over…and needless to say that there are some clear winners and losers. Most companies have reported sales/production, so we felt it would be fun to compare the numbers in a long list.
The following figures were from press releases delivered to us by each company. They represent the number of units produced and sent to dealers, so many of these vehicles are sitting on dealer lots with factory incentives to motivate actual customers to buy them.
Toyota, BMW, Audi and Porsche are all still living case studies on competing and winning in their respective segments. On the other hand, Ford, GM and Nissan are showing how being saddled with too many mediocre products results in falling further behind. The great surprise — the fall of Acura and Infiniti. Maybe their large sedans aren’t large enough, while small sedans and coupes aren’t small and sporty enough to compete with BMW and Mercedes?
Meanwhile the Koreans just keep on inching along.
Consumers are smart. They’re buying quality products that deliver substance and style. Retro is out — quality, reliability, future-looking utility and performance are all in.
So without further comments: the figures! (We apologize for the horrible formatting, no matter what we do, the site’s editor changes it, making it hard to read!)
|Light Truck Total||2,439,965||2,702,464||-9.7|
|Other – Isuzu||15,751||15,787||-0.2|
TOTAL CG CAR
TOTAL CG TRUCK
|- Total Car||466,821||477,564||-1.9|
|- Total Truck||11,694||41,500||-17.0|
|TOTAL TOYOTA DIV. PASS.
|TOTAL LEXUS PASS. CAR||183,037||151,226||21.4|
|TOTAL TOYOTA PASS. CAR||1,458,156||1,289,356||13.5|
|TOTAL LEXUS LIGHT TRUCK||139,397||151,669||-7.8|
|TOTAL TOYOTA LIGHT TRUCK||1,084,368||970,939||12.0|
|TOTAL TOYOTA DIV.||2,220,090||1,957,400||13.8|
Honda Total Car Sales
| Honda Total
| Acura Total Car
| Acura Total
|Volkswagen of America||235,140||224,195||4.9%|